Manual dispatch is the bottleneck.
Most freight operations still dispatch by spreadsheet, phone, and tribal knowledge. Dispatchers spend their day doing work that a system could handle — load assignment, driver contact, status checks, exception escalation.
The result is slow response times, inconsistent execution, and dispatchers who are too overloaded to catch the exceptions that actually matter.
A system that handles the routine.
So dispatchers handle the exceptions.
We build dispatch automation systems that integrate directly into your TMS, ELD, and communication tools. The system assigns loads, notifies drivers, monitors status, and escalates exceptions automatically.
Dispatchers focus on decisions that require judgment. The system handles everything else.
How it runs.
Load arrives
New load enters via TMS, API, or EDI. System parses details and begins assignment logic.
Driver matched
Available drivers are scored against load requirements — HOS, proximity, preferences, equipment.
Notification sent
Driver receives load offer via app, SMS, or in-cab device. Response tracked automatically.
Status monitored
System polls ELD and GPS data to track progress. Alerts fire on delays, misses, or deviations.
Exceptions escalated
Loads that need human judgment are surfaced with context — not buried in a queue.
Data captured
Every event logged. Reporting surfaces OTP, response rates, load completion, and carrier performance.
What gets built.
API Integrations
- TMS (McLeod, TMW, Samsara)
- ELD (ELD Mandate-compliant)
- Carrier APIs
- EDI 204/214/990
AI Agents
- Load-to-driver matching logic
- Exception classification
- Automated driver communication
- Escalation routing
Operational Layer
- Dispatcher interface
- Real-time status board
- Reporting & analytics
- Alert configuration
What changes when this runs.
Dispatchers spend time on exceptions, not routine assignments
Response times drop from hours to minutes on load offers
Exception rates become visible and measurable for the first time
On-time performance improves because issues surface earlier
New dispatchers can operate at full capacity faster
Foundation for a freight operations platform.
Dispatch automation is the entry point. Once the load lifecycle and driver communication layer are built, it becomes the foundation for broader freight operations — capacity planning, carrier management, financial reconciliation, and a unified ops view.
That's the direction. It starts with one problem solved correctly.
Building a freight operation?
Tell us what your dispatch process looks like today and what's breaking. We'll map out exactly how to automate it.